For Immediate Release
MADISON, WI (May, 2014)— The World’s Largest Brat Fest is in full swing and runs through Memorial Day, May 26, in Madison, Wisconsin.
Thanks to perfect weather and big-name headliners, including Bret Michaels, who performed on Friday, May 23, and Scott Stapp, who did a show on Saturday, May 24, attendance is up from last year’s Brat Fest and brat sales are big!
“The record for most brats ever consumed at Brat Fest is 209,376, which we set in 2010,” says Tim Metcalfe, who organizes Brat Fest with his brother, Kevin. “We have so many more features this year, from on-site camping to expanded kids’ activities and sports events and a fifth free live music stage; We’ve already sold 97,315 brats in the first two days of the festival!”
Here are some of the highlights from yesterday:
Activities on tap for today include:
The lineup for the final day of Brat Fest (on Monday, Memorial Day, May 26) includes:
Other sports and activities, requiring no registration, also make this year’s Brat Fest the most active Brat Fest ever, including:
About the World’s Largest Brat Fest
Brat Fest started in 1983, when the late Tom Metcalfe and his wife, Margaret, decided to grill brats in the Hilldale parking lot of Metcalfe’s Market to thank their customers. Tom’s sons, Tim and Kevin Metcalfe, have grown Brat Fest into what Madisonians and others from around the country know today as “The World’s Largest Brat Fest.” It still serves as a thank you to customers, and it also raises money for local charitable organizations. Visit www.bratfest.com for more information.
About Metcalfe’s Market
Metcalfe’s Market is a locally owned and operated grocery store with two locations in Madison (Hilldale and West Towne), and one in the heart of downtown Wauwatosa as well as a Metcalfe’s Local to Go retail location at the Dane County Regional Airport. In its 97-year history, Metcalfe’s has led the way in environmental practices. From creating a local food miles program featuring 3,000 local foods, to going to 100 percent green power, to their REUSE & CHOOSE program, Metcalfe’s Market is committed to a more sustainable Wisconsin. For more information on Metcalfe’s Market, call (608) 238-7612 or visit www.shopmetcalfes.com.