Memorial Day Weekend: Madison WI
Brat Fest Virtual Auction


MADISON, WI (August 31, 2020) – The World’s Largest Brat Fest in Madison is thrilled to announce their virtual auction was a huge success thanks to many, many generous donors and Brat Fest supporters. The auction took place August 10th thru August 23rd.  There were nearly 900 bids on a total of 235 items. Bidders from around Wisconsin and beyond bid on items ranging from signed guitars, gift cards, kids’ parties, items for the home and leisure, food and entertainment, automotive and much more. Thanks to all who contributed and especially to sponsors who donated so many incredible items to make the auction possible. A complete list of sponsors and donors is available at

“While we were disappointed that it was not safe to hold this year’s Brat Fest festival on Willow Island at the Alliant Energy Center, we have been so impressed with the tremendous support from the community as we found creative ways to continue to support local non-profits,” said Tim Metcalfe, Brat Fest Organizer.  He continued, “We are looking forward to hosting Brat Fest 2021 next year on Memorial Day Weekend!”

Marketing Director and Brat Fest coordinator Jeff Schroeter said, “Brat Fest held a Virtual Brat Fest, has Brat fest masks for sale, and now an on-line auction all trying to help our local partner charities and prepare for an amazing 2021 festival.”

The World’s Largest Brat Fest will be held May 28-30, 2021 on Willow Island at the Alliant Energy Center in Madison, Wis. Michael Alexander, Brat Fest Music Director, said, “We plan to announce our 2021 event headliners in January.”  As always, there will be plenty of family-friendly events including a carnival, fireworks, one of the state’s largest volleyball tournaments, mascot races, 5K/10K run, plus many more events and tributes, and of course lots of sizzling Johnsonville brats.

Please visit for Brat Fest 2021 news, including complete, updated listing of band performances, events, and food will also be available there.

About the World’s Largest Brat Fest
Brat Fest has been held every Memorial Day weekend since 1983 as a fundraiser for local charities and has grown to support over 100 non-profits today.  Tom and Margaret Metcalfe held the very first Brat Fest in front of their Madison, Wis., family-owned grocery store, Metcalfe’s Market, with a 22” Weber Grill, a table and three chairs. It was a way for them to say “thank you” to their customers. In 2001, Johnsonville came on-board as the Official Brat for the Festival. In 2005, Brat Fest outgrew Metcalfe’s parking lot and moved to Willow Island at the Alliant Energy Center. Over 36 years after its small parking lot start, the still-family-friendly Brat Fest features 100 free musical acts, free parking, free admission, fireworks, a carnival and of course, brats – with more than $2 million donated to local charities since 1983.  For a complete list of Brat Fest programming, events, and highlights, visit and follow on Facebook, Twitter, Instagram and Snapchat (@bratfest/@bratfestoffical).

Produced by Metcalfe’s Market
Metcalfe’s Market is a fourth-generation, family-owned market with two locations in Madison (Hilldale and West Towne), and one in the Village in Wauwatosa. Proudly operating since 1917,  Metcalfe’s has been committed to sustainability for over 100 years. From creating a local food miles program featuring over 3,500 local foods to 100 percent green power and composting, Metcalfe’s Market is committed to a more sustainable place where we all work, live and play. For more information on Metcalfe’s Market, visit or follow on Facebook, Instagram and Twitter (@MetcalfesMarket).

Presented by Johnsonville Sausage
Wisconsin-based Johnsonville Sausage is the No. 1 national brand of bratwurst, Italian sausage, smoked-cooked links and fresh breakfast sausage links. Johnsonville employs approximately 1,600 members. Each member takes ownership of product quality to ensure the excellence and “Big Flavor” of Johnsonville Sausage. Founded in 1945 by Ralph F. and Alice Stayer, the company remains privately owned today.