Budweiser Clydesdales | Brat Fest
Memorial Day Weekend: Madison WI

Budweiser Clydesdales

Friday, May 26, 6:00am | Saturday, May 27, 3:30pm | Sunday, May 28, 2:30pm
Location: Willow Island | Cost: Free

Come see the eight-horse team as they “Tour” Willow Island at The World’s Largest Brat Fest! Brought to you by Wisconsin Distributors.

One of the Clydesdales will help us kick off our Take Your Brat To Work Day as well at 6am Friday May 26th.

The Clydesdales will have a Full Hitch Appearance on Island on Saturday May 27th at 3:30pm and on Sunday May 28th at 2:30pm

You can also visit the Clydesdales throughout the Festival!

The Budweiser Clydesdales were first introduced to the public on April 7, 1933, to celebrate the repeal of Prohibition. August A. Busch, Jr. presented the hitch as a gift to his father, August Anheuser Busch, Sr., who was guided outside the brewery by the ruse of being told his son had purchased him a new car, but instead was greeted by the horses, pulling a red, white and gold beer wagon. The hitch proceeded to carry the first case of post-Prohibition beer from the St. Louis brewery in a special journey down Pestalozzi Street in St. Louis.

Recognizing the advertising and promotional potential of a horse-drawn beer wagon, Busch, Sr. had the team sent by rail to New York City, where it picked up two cases of Budweiser beer at New Jersey’s Newark Airport, and presented it to Al Smith, former governor of New York and an instrumental force in the repeal of Prohibition. From there, the Clydesdales continued on a tour of New England and the Mid-Atlantic States, a journey that included the delivery of a case of beer to President Franklin D. Roosevelt at the White House.


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